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PHASE V Homeownership PROGRESS UPDATES

Row Houses as of January 2007
Since the October 5th launch of the Philadelphia Soul Charitable Foundation and the announcement of the rebuilding of fifteen rowhouses in North Philadelphia as part of the PHASE V Homeownership Program with Project H.O.M.E., the progress has been impressive.

Members of the Philadelphia Soul Charitable Foundation regularly visit the build location. The photo above was snapped in January 2007.

The Front Door to a New Home

Six months later, on another of the Soul Foundation staff’s visits to the North 23rd Street build site, it was easy to see the continued progress.

The photo to the right was taken in June 2007.

Please visit the PHOTO GALLERY section of this website for more images taken at both the January 2007 and June 2007 walk-thrus.

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PHILADELPHIA SOUL, DELTA AIRLINES & HABITAT FOR HUMANITY TEAM UP TO BUILD HOMES in BROOKLYN

JON BON JOVI & SOUL Team Members at DELTA - SOUL- HABITAT Build Site
Working with Habitat for Humanity – New York City, Delta volunteers are helping complete Habitat-NYC’s Halsey Street project in Bedford-Stuyvesant, and the airline is pledging financial support to build at Habitat-NYC’s Atlantic Avenue project in Ocean Hill-Brownsville. The two projects are part of Delta’s Force for Global Good, a global initiative with a focus on uniting the airline’s employees and customers in support of corporate philanthropic and social responsibility efforts.

Today, Jon Bon Jovi, Habitat for Humanity’s Founding Ambassador, is partnering with Delta Chief Financial Officer Ed Bastian and 40 Delta employees from the New York area and around the country to kick off the two-day build that will help complete a nine-unit, three-story condominium complex on Halsey Street and Marcus Garvey Boulevard. Three members of the Philadelphia Soul, which is co-owned by Bon Jovi, also joined the Habitat build team, including Sean Scott, Duane Missouri , Phil Bogle and Mike Brown. At the build site, Bastian presented a check to Jon Bon Jovi’s Philadelphia Soul Foundation, which will be used to fund multiple Habitat homes, including Habitat-NYC’s Atlantic Avenue project.

In December 2006, Jon joined Delta to announce the formation of Delta’s Force for Global Good and its first official partner, Habitat for Humanity International. The two organizations convened in Johannesburg, South Africa to build four homes in the Katlehong township as part of the airline’s first global build. Delta’s Force for Global Good leverages the combined assets of Delta’s vast global network of nearly 47,000 employees who volunteer their time and Delta’s charitable foundation to support the global communities where Delta customers and employees live and work.

SOUL Team Members at BROOKLYN Build Site

“Delta is proud to join forces again with Jon and Habitat for Humanity International, our Delta’s Force for Global Good founding partner, to pledge our physical and financial commitment to creating much-needed, affordable housing,” said Ed Bastian, Delta’s chief financial officer. ”As New York City’s largest airline, it is only fitting we are participating in these two very important Brooklyn builds.”

”In my role as a Habitat for Humanity Ambassador, I’m pleased to see that a global company like Delta Air Lines has committed both funding and the time of its employees to the work of Habitat,” said Jon Bon Jovi. ”I can speak from experience that Delta’s employees who are committing their time to Habitat will feel proud and moved by their dedicated efforts. They will encourage others to become involved and share in the rebuilding of their own communities.”

“We are delighted that Delta Air Lines and its volunteers, side by side with Jon Bon Jovi and members of the Philadelphia Soul, are giving their support — and their labor — to build homes for New Yorkers in need,” said Roland Lewis, executive director of Habitat for Humanity – New York City. “Delta, with its strong base of employees in New York City, understands the depth our city’s housing crisis and is committed to working, not just for these two days, but for the cause.”

The completion of the Halsey Street Project will bring the number of Habitat homes in Bedford-Stuyvesant to 41. Nicknamed “The Coffee Cup Building,” this is one of the first structures in New York City to incorporate energy-efficient Insulated Concrete Forms, made of polystyrene similar to insulated coffee cups. The forthcoming Atlantic Avenue project is a 41-unit “green” complex, located at Atlantic Avenue and Eastern Parkway, will offer affordable one-, two- and three-bedroom condominiums to eligible New Yorkers. Scheduled to break ground shortly, the new condominiums will be part of a national model project in affordable green building and are being built to meet the highest healthy and energy-efficient “green” standards. Habitat-NYC homeowners will benefit from eco-friendly building materials and methods that protect their health, as well as lower energy bills to help keep their homes affordable. The development includes three buildings, each with its own entrance lobby with mailboxes, a community room, laundry room and access to the shared, landscaped yard. The yard will be designed for passive recreation, with seating areas, landscaped areas and garden areas.

ABOUT JON BON JOVI
Jon Bon Jovi is the first Founding Ambassador of the Habitat for Humanity Ambassador program. His support for Habitat for Humanity began in 2005 when he provided the funds to build six homes in Philadelphia and worked to build the homes with the homeowner families and members of his Philadelphia Soul Arena Football Team. Later, in the wake of Hurricane Katrina, Jon Bon Jovi surprised Oprah Winfrey with a check from his band for $1 million. Bon Jovi, Habitat, and Oprah’s Angel Network built 29 homes in Houma, La. with low-income families previously displaced by the natural disaster. Then, in October 2006, Jon announced a unique partnership he brokered between Project H.O.M.E., Habitat for Humanity, the Philadelphia Soul Charitable Foundation and Saturn to renovate 15 row houses in one of Philadelphia’s most poverty-ridden neighborhoods. Including those 15 homes, Jon is currently a motivating force behind a total of 49 homes being built in partnership with low-income families.

ABOUT DELTA
Delta and its partners offer customers more flights to more destinations from New York City’s two preferred airports combined — John F. Kennedy International and New York-LaGuardia — than any other airline. Delta Air Lines (Other OTC: DALRQ) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 307 destinations in 52 countries. With more than 60 new international routes added in the last year, Delta is America’s fastest growing international airline and is a leader across the Atlantic with flights to 31 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 600 weekly flights to 58 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 456 worldwide destinations in 100 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.

ABOUT HABITAT FOR HUMANITY
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in Americus, Ga., in 1976, Habitat has built more than 200,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for more than one million people. For more information, visit www.habitat.org.

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JON BON JOVI, KENNETH COLE RAISE MONIES FOR SOUL CHARITABLE FOUNDATION

Jon Bon Jovi & Kenneth Cole Partner to Help The Homeless
The event featured a Live Auction and Acoustic Performance by JON BON JOVI. The evening’s emcee was comedian LEWIS BLACK. Bon Jovi bandmade RICHIE SAMBORAjoined JON BON JOVI, along with a small back up band, for acoustic renditions of Bon Jovi hits “Who Says You Can’t Go Home” and “Livin’ On A Prayer,” as well as the Leonard Cohen classic “Hallelujah.” As a special treat to the guests who donated to the deserving cause, partygoers were treated to the live debuts of never-before-heard songs-in-progress, “(You Wanna) Make A Memory” and “Holdin’ On.”

Other celebrities who turned out to lend their support inlcluded Petra Nemcova, David Schwimmer, Russell Simmons, Howard Stern and Beth Ostrosky. Extensive media coverage (entertainment TV crews, as well as print outlets) helped raise awareness of the cause and encourage viewers, readers, fans and the public to lend their hand and wallet towards making a difference.

100% of the proceeds benefitted HELP USA, HABITAT FOR HUMANITY and the PHILADELPHIA SOUL CHARITABLE FOUNDATION. The special event brought in pledges in excess of $1 Million to help fight poverty and homelessness.

Kenneth Cole & Jon Bon Jovi receive check for funds raised
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DELTA, JON BON JOVI & HABITAT FOR HUMANITY

Jon Bon Jovi speaks at Delta / Habitat "Force For Good" Unveiling

Delta will launch the campaign with Habitat for Humanity International with its first international build in Katlehong, South Africa, Dec. 6-8.

Today, Habitat for Humanity Ambassador Bon Jovi joined Delta executives, thousands of Delta employees and Habitat representatives in the airline’s hometown of Atlanta to unveil a Delta Boeing 767-300 aircraft that features a Habitat for Humanity paint schematic and “Delta’s Force for Global Good” decaling. The aircraft symbolically represents Delta’s philanthropic pledge and partnership with Habitat, as it flies throughout Delta’s worldwide network including Dakar, Senegal and Johannesburg, South Africa.

“Delta’s Force for Global Good” leverages the combined assets of Delta’s vast global network of more than 45,000 employees who volunteer their time and Delta’s charitable foundation to support the global communities where Delta customers and employees live and work. The employees chosen for the build in Katlehong, just outside of Johannesburg, were selected from an employee group that has volunteered more than 150 hours annually to community service. The build is the first of several Habitat projects that Delta will fulfill, all under the “Delta Force for Global Good” umbrella, in other countries and in which Delta employees and customers will have the opportunity to participate.

“Today marks a new page in Delta’s history book as we announce this exciting new philanthropic commitment and our first partner in this effort, Habitat for Humanity International,” said Delta’s Chief Executive Officer Jerry Grinstein.” Delta’s Force for Global Good leverages the deep volunteerism of Delta’s employees – the backbone of our philanthropic efforts for 77 years — for the benefit of global humanitarian efforts. We’re honored that globally-recognized performer and humanitarian Jon Bon Jovi joined us for the symbolic unveiling and we can’t wait to begin building our first global Habitat homes in Johannesburg, South Africa, on Dec. 6.”

Delta tapped Bon Jovi to help them unveil “Delta’s Force for Global Good” and its new relationship with Habitat, given his deep support of and official connection with the organization – Bon Jovi was recently named the first Founding Ambassador of the Habitat for Humanity Ambassador program. He launched his support for Habitat for Humanity in 2005 when he provided the funds to build six homes in Philadelphia and worked to build the homes with the homeowner families and members of his Philadelphia Soul Arena Football Team.

Habitat Volunteers Break Ground in South Africa

”In my role as a Habitat for Humanity Ambassador, I’m pleased to help Delta Air Lines announce their new philanthropic program and commitment to Habitat,” said Bon Jovi. ”I can speak from experience that Delta’s employees who are committing their time to Habitat will feel proud and moved by their dedicated efforts. Their involvement – and the Habitat messages that you can’t miss, emblazoned on this Delta aircraft – will encourage others to become involved and share in the rebuilding of their own communities.”

“Habitat for Humanity is honored to be chosen as the first partner in ‘Delta’s Force for Global Good’ program,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Delta is demonstrating great corporate citizenship by helping to build Habitat homes and raise awareness about the critical need for simple, decent housing in countries around the world.”

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JON BON JOVI and KENNETH COLE TEAM UP FOR CHARITY

JON BON JOVI and KENNETH COLE Team Up

Born out of both men’s personal and professional philanthropic projects, the R.S.V.P. TO HELP partnership saw KENNETH COLE designing a limited edition line of outerwear based upon pieces of Jon Bon Jovi’s own stagewear: Two jackets(one lambskin zipper up and one cashmere military button up, available in both mens and womens styles) were created and sold in Kenneth Cole stores, via the Kenneth Cole website and in Saks Fifth Avenue stores. Each and every jacket was autographed on the inside lining by Jon Bon Jovi.

The proceeds went to HELP USA, www.helpusa.org, a national non-profit organization with a mission to empower the homeless and others in need to become and remain self-reliant, through the development of quality housing, on-site support services, education and job training programs. With the success of the limited edition leather items, Bon Jovi and Cole created a lower price-point simple black t-shirt, with the phrase “GIVE A SHIRT” emblazoned on the front, in order to add more fundraising power to the project by making the items accessible to more people.

The media launch of the project began when Jon Bon Jovi and Kenneth Cole walked the red carpet together at 2006 FASHION ROCKS and announced the R.S.V.P. TO HELP campaign. From that point, print ads, emails and in-store promotional posters and images featured Jon Bon Jovi donning the black cashmere military jacket. Appearances on The Today Show, Extra and Access Hollywood, among other media outlets, further promoted the rock star and the fashion designer’s collaboration to help the homeless.

JON BON JOVI featured in Print Ad for R.S.V.P. by KENNETH COLE

The next phase of the R.S.V.P. TO HELP campaign was the launch of R.S.V.P. by KENNETH COLE cologne. Jon Bon Jovi would be the face of the new signature fragrance. Print advertising and marketing materials featured Jon Bon Jovi and a television commercial was commissioned, also featuring Jon Bon Jovi. The cologne was released in November 2006, in time for the holiday season, in Kenneth Cole flagship stores and Saks Fifth Avenue stores. In January 2007, the scent was available at retailers nationwide. All proceeds went to charity; this time, however, in addition to monies going to H.E.L.P. USA, monies from the R.S.V.P. cologne also went to the PHILADELPHIA SOUL CHARITABLE FOUNDATION.

R.S.V.P. is still available at retail outlets nationwide, and now internationally. We encourage you to purchase the scent and help Jon and the Philadelphia Soul Foundation continue to help others.