Category Archives: Editorial

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Additional PHASE V Celebration Info

Jon Bon Jovi -- A Motivating Force
To view the VIDEO profiling Sister Mary and Joan on CNN CLICK HERE

To read the ARTICLE that accompanies the profile about their incredible work in the Philadelphia community battling poverty and homelessness and learn why these two incredible women are an inspiration to Jon Bon Jovi CLICK HERE.

The PHILADELPHIA DAILY NEWS ran an article about JON BON JOVI, the SOUL and PROJECT H.O.M.E. focusing on one of the families benefiting from the PHASE V HOME OWNERSHIP PROJECT.
To read the ARTICLE at PHILLY.COM CLICK HERE.

The PHILADELPHIA CBS AFFILIATE (CBS 3) did a piece on the PROJECT H.O.M.E. PHASE V PROJECT.
Please CLICK HERE to read the online article and view the news footage from Monday’s event.

ESPN.COM covered the PROJECT H.O.M.E. PHASE V HOME OWNERSHIP CELEBRATION in Philadelphia yesterday. To read the entire article entitled BON JOVI SHOWS HE’S A GOOD SOUL CLICK HERE or you can read it below:

BON JOVI SHOWS HE’S A GOOD SOUL
By William Bendetson
ESPN.COM

The attraction might have been world famous recording artist Jon Bon Jovi, but the reason was anything but his singing. Bon Jovi, who co-owns the Philadelphia Soul, participated in an event on Monday marking the revitalization of the 1900 block of North 23rd Street in North Central Philadelphia. It signaled the completion of the project that will see 13 families move into renovated homes before the holidays and two more after the New Year thanks to the partnership between Project H.O.M.E. and the Soul. All of these houses have been built by using “green building strategies” that have taken these existing structures and turned them into energy efficient homes.

Project H.O.M.E., founded in 1989, is a non-profit organization that strives to end homelessness with a unique approach. Participants must complete a series of steps to become a homeowner, including having a full time job and maintaining a bank account.

“I was reading American history books a few years ago and I saw a homeless man sitting outside Philadelphia city hall from my hotel room. I thought this is not what I envision from my country,” Bon Jovi said Monday in a telephone interview with ESPN.com

Project H.O.M.E. has allowed more than 7,000 people to escape homelessness. For Bon Jovi, the most rewarding part is the expression on people’s faces when they receive their first home. He’s worked with Habitat For Humanity and he and the Soul minority owner Richie Sambora made a $1 million donation to Oprah’s Angel Network to build 28 homes in Houma, LA, after Hurricane Katrina. In all, the Soul as an organization has donated more than $2 million to local causes since its inception in 2003.

“Some people just need a leg up and it is great to see what happens when they get it,” Bon Jovi said. “It was great to see what happened after we rebuilt all those homes in New Orleans. That was a very rewarding experience. When I bought the Soul, I said we are going to make a difference in this community and I think we have.”

The reaction has been from positive from the Philadelphia community. Pennsylvania Governor Ed Rendell donated personal money to Project H.O.M.E. Bon Jovi is close friends with former President Bill Clinton, who has helped with the project. Clinton even wrote about Sister Mary Scullion, the Project’s director, in his book.

“Here you have someone who was once the most powerful man in the world kowtowing to Sister Mary,” Bon Jovi said. “Pretty incredible.”

William Bendetson covers pro football for ESPN.COM

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PHILADELPHIA SOUL and the JIMMY CARTER WORK PROJECT 2007

Soul Players MIKE BROWN and MATT BERNSTEIN Painting
The Philadelphia Soul Charitable Foundation was represented by Executive Director Mimi Box and Philadelphia Soul Fullback Matt Bernstein and Wide Receiver / Defensive Back Mike Brown. Matt and Mike were exceptional ambassadors on behalf of the Philadelphia Soul, the Philadelphia Soul Charitable Foundation and the sport of arena football as they lent their efforts to building houses.

Please visit our Photo Gallery for more photographs taken on location at the Los Angeles build.

Following is the Official Press Release issued by Habitat For Humanity outlining the Jimmy Carter Work Project. We at the Soul are proud to be a part of this good work.

Former President Carter Joined Dignitaries, Celebrities and Volunteers From Around the World at Habitat for Humanity’s Jimmy Carter Work Project 2007 in Los Angeles

LOS ANGELES, Oct. 29 — Nearly one in five of Los Angeles County’s 10 million residents live in poverty and the median cost of a home far exceeds the majority of the population’s reach. The statistics are staggering and the crisis is very real. To address the region’s lack of affordable housing, Los Angeles was chosen as the host city for Habitat for Humanity’s Jimmy Carter Work Project 2007.

Yesterday, former U.S. President and Nobel Peace Prize winner Jimmy Carter and his wife, Rosalynn, joined city and state officials and volunteers from around the world to kick off the 24th Jimmy Carter Work Project (http://www.jcwpla.org/). The project is an intensive week-long build that takes place in a different location around the world each year.

“The first step to solving the affordable housing crisis in Los Angeles and throughout the world is to bring attention to the problem and ask concerned citizens to confront the issue,” said President Carter.

“Rosalynn and I are pleased to be in Los Angeles this week with thousands of Habitat volunteers and supporters to raise both walls and awareness of the power we each have to create significant change in communities throughout Los Angeles, our country, and the world.”

Habitat’s Jimmy Carter Work Project is extraordinary by its very concept: over the course of five days, thousands of volunteers will help low-income families take a giant step forward toward the dream of securing homeownership.

As part of the Jimmy Carter Work Project, 100 houses will be built or rehabilitated by the end of this year. This is also the first Jimmy Carter Work Project to seek LEED (Leadership in Energy and Environmental Design) certification for the build from the U.S. Green Building Council, making the homes more sustainable and affordable for the partner families. Thirty new Habitat homes will be built at two sites in South Los Angeles and San Pedro, and an additional 70 homes belonging to low-income families will be rehabilitated this week and through the end of the year in conjunction with Habitat for Humanity of Greater Los Angeles’ “A Brush with Kindness” program (http://www.habitatla.org/). This program is designed to help homeowners make repairs on homes they are not able to maintain due to physical or financial reasons.

An opening ceremony, held near one of the project’s build sites located in San Pedro, added fanfare to the event, with festivities celebrating volunteers and partner families. President Carter was joined by many of California’s civic leaders, who are committed to addressing the serious problems experienced by families living in substandard housing, including cost burden, overcrowding and compromised health. Participants and supporters included: Gov. Schwarzenegger, First Lady Maria Shriver, Mayor Antonio Villaraigosa, Congresswomen Maxine Waters and Jane Harman, Los Angeles City Council members Janice Hahn, Bill Rosendahl, and Eric Garcetti, and Los Angeles City Attorney Rocky Delgadillo. Emceed by Paige Hemmis (“Extreme Makeover: Home Edition”), other participants and supporters of the Jimmy Carter Work Project include country musician Garth Brooks, musician Trisha Yearwood, Blair Underwood (“Dirty Sexy Money” and “LA Law”), Lowe’s NASCAR and ALMS driver Adrian Fernandez, Patricia Heaton (“Back to You” and “Everybody Loves Raymond”), Scott Foley (“The Unit” and “Felicity”), Amaury Nolasco (“Prison Break”), Nathalia Ramos (“Bratz”) and Glynn Turman (“The Wire” and “A Different World”).

“I am proud to welcome Habitat for Humanity’s Jimmy Carter Work Project to Los Angeles,” said Los Angeles Mayor Antonio Villaraigosa. “Homelessness and the lack of affordable housing are not just problems in the world’s poorest countries; they afflict people in the wealthiest cities and nations. We are excited about the positive impact that this international work project will have on our communities by increasing the supply of affordable housing in our city. Great things are possible when we work together to address these issues.”

The work that will be highlighted this week jump starts Habitat for Humanity of Greater Los Angeles’ “Building a Greater Los Angeles” campaign (http://www.habitatla.org/our_projects), a three-year commitment to build an additional 150 homes throughout Los Angeles County after the Jimmy Carter Work Project is completed. The campaign, co-chaired by Gov. Schwarzenegger and Mayor Villaraigosa, incorporates ongoing programs and events to provide tangible solutions to the region’s affordable housing crisis.

In a special appearance by Grammy award-winner Ricky Martin at the program, he said, “I am honored to continue my involvement with Habitat for Humanity by being here with you tonight. This is the start of an incredible campaign that will touch the lives of 250 families in the next three years, as well as the lives of all of us who are privileged enough to be a part of it. I have already been blessed with the opportunity of meeting and working alongside Habitat for Humanity families as we built dreams together … many more dreams will come true this week as the result of the hard work of everyone here tonight.”

At the kick-off, Habitat for Humanity International’s CEO Jonathan Reckford thanked the organization’s many partners for their support and tireless efforts to make Habitat’s Jimmy Carter Work Project successful and provide low-income families with safe, affordable housing.

“It is an honor to bring Habitat for Humanity’s highest-profile annual event to Los Angeles. It will not only help families in this community, but also send the message that safe, affordable housing is an important part of a family’s security and well-being, no matter what location they call home,” said Reckford. “We have been a leader in developing affordable housing and taking the initiative to ensure our homes are both affordable and sustainable, and we are proud to have taken steps to build affordable housing with cost- savings and ease of upkeep for families.”

Erin Rank, Habitat for Humanity of Greater Los Angeles’ President and CEO, brought the area’s need for affordable housing into sharp focus in discussing the reasons for the organization’s three-year “Building a Greater Los Angeles” campaign.

“Today, the median income of renter households in Los Angeles is about $35,500, while the median price for a home is approximately $549,000, making decent, affordable housing all but out of reach for hard working people of modest means,” said Rank. “Additionally, less than three percent of new units built in Los Angeles County are considered affordable housing. These are statistics we want to change, and we hope to unify Los Angeles residents to actively engage in a solution to the affordable housing crisis in this area through the Jimmy Carter Work Project and ‘Building a Greater Los Angeles’ campaign.”

Players Represent Soul Organization On Location at LA Build Site

The campaign has already implemented multiple programs that target people from all walks of life to become proactive on this issue. Specifics of the campaign include the “A Brush with Kindness” program, which will rehabilitate homes for low-income families (http://www.habitatla.org/abwk); “Nickels for Nails,” which engages young people in community service projects to fund and build a home that is 100 percent sponsored by youth (http://www.habitatla.org/youth_programs); sponsorship of a recent housing symposium that brought together community leaders to address Los Angeles-area housing issues; and additional outreach, education, volunteer and fundraising initiatives.

Habitat for Humanity of Greater Los Angeles is among a growing number of Habitat for Humanity affiliates incorporating building elements that improve the affordability and sustainability for home-owners and the communities in which they live.

Sponsors making the Jimmy Carter Work Project 2007 possible include:
* The Ahmanson Foundation * KPMG * Arden Realty, Inc. * Lowe’s * Bank of America * Materials Matter * Beach Cities Friends & Capital * Majestic Lighting * Bentley Prince Street Carpet * Mobile Mini Group Foundation * MoneyGram International * Chevron * Nissan North America * Citi * ORCO Construction Supply * City of Burbank * The PMI Group, Inc. * City of Los Angeles * The Port of Los Angeles * City of Lynwood * Presbyterian Coalition * City of Santa Monica * PriceWaterhouse Coopers * Clear Channel Outdoor * Regency Centers * Conduit Development * Rinnai * Contessa Premium Foods * Schneider Electric * Continental Development * Sempra Energy Corporation * Sennott Family Foundation * Crail-Johnson Foundation * Shady Acres * Creative Artists Agency * Simpson Strong Tie * DIY Network * Sony Pictures * The Dow Chemical Company * Schneider Electric * Endeavor * Squid & Squash Foundation * Fannie Mae * State of California * Federal Home Loan Bank of * Thomas A. Middeler & San Francisco Kristine Middeler Kinsey * Ferguson * Sony Pictures * Folgers Gourmet Selections * Time Warner * Goodman/Geary Pacific * Togawa Smith Martin Supply * Union Bank of California * Global Green * United Talent Agency * HARDI * Valspar * Hilton Hotel * The Walt Disney Company * The Home Depot * Waste Management * IBEW * Weyerhaeuser Company * James Hardie Foundation * Jon Bon Jovi/Philadelphia Soul * The Werner Co. Charitable Foundation * Whirlpool Corporation * Kaiser Permanente * William Morris Agency

About the Jimmy Carter Work Project
Habitat for Humanity’s Jimmy Carter Work Project is an annual, internationally recognized event in which the former U.S. president and his wife join Habitat volunteers to build simple, decent and affordable homes in partnership with people in need of both housing and hope. President Carter has been personally involved in the construction of Habitat homes around the world that provide shelter to more than 10,000 people. For more information, visit http://www.habitat.org/how/carter or http://www.jcwpla.org/.

About Habitat for Humanity of Greater Los Angeles
Habitat for Humanity of Greater Los Angeles strives to eliminate poverty housing through advocacy, education and partnership with families in need to build simple, decent affordable housing. Since 1990, Habitat for Humanity of Greater Los Angeles has built more than 200 homes, transforming the lives of hundreds of individuals. In the spring of 2007, Habitat for Humanity of Greater Los Angeles kicked off its three-year “Building a Greater Los Angeles” campaign to build or rehabilitate 250 homes in Los Angeles County. For more information, visit http://www.habitatla.org/.

About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 250,000 houses worldwide, providing simple, decent and affordable shelter for more than 1 million people. For more information, visit http://www.habitat.org/.

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PHILADELPHIA SOUL TEAM UP with PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) FOR DAY OF VOLUNTEERING

The public relations experts lent both brain and brawn to the non-profits participating in the day of volunteer service dubbed PRoject Soul Arise (a play on the organization’s own acronym, PRSA.)

At the HABITAT FOR HUMANITY / BON JOVI HOMES SITE on Titan Street, PRSA volunteers helped finish the construction of the homes.

At the BETHESDA PROJECT – OUR BROTHERS’ PLACE, PRSA volunteers were on site preparing meals and playing games with residents after lunch.

At the NORTHERN HOME FOR CHILDREN, volunteers painted portions of the structure and participated in brainstorming sessions on how to better address the public relations needs of the non-profit organization.

Special thanks to all our non-profit partners who helped keep the convention-goers so busy on Friday and made their visit to Philadelphia some special for us all.

The more than thirty PRSA members were in Philadelphia to attend the annual PRSA International Conference at the Marriott Philadelphia Downtown (Oct 20 – 23.)

About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world’s largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has more than 285 Chapters at colleges and universities throughout the United States.

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HOMEBUYERS GRADUATION PHOTO

Homeowners Graduation Photo
The official ‘Graduation Picture’ for the families who will be moving into the renovated rowhouses on the 1800 and 1900 blocks of N. 23rd Street in North Philadelphia. Announced during the October 5, 2006 Press Conference, the reconstruction of these environmentally friendly homes from their former shells was made possible through the Phase V Homeownership Project and the groundbreaking combined efforts of Project HOME, The Philadelphia Soul Charitable Foundation, Habitat for Humanity and Saturn. Congratulations!

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PHASE V Homeownership PROGRESS UPDATES

Row Houses as of January 2007
Since the October 5th launch of the Philadelphia Soul Charitable Foundation and the announcement of the rebuilding of fifteen rowhouses in North Philadelphia as part of the PHASE V Homeownership Program with Project H.O.M.E., the progress has been impressive.

Members of the Philadelphia Soul Charitable Foundation regularly visit the build location. The photo above was snapped in January 2007.

The Front Door to a New Home

Six months later, on another of the Soul Foundation staff’s visits to the North 23rd Street build site, it was easy to see the continued progress.

The photo to the right was taken in June 2007.

Please visit the PHOTO GALLERY section of this website for more images taken at both the January 2007 and June 2007 walk-thrus.